Friday, August 17, 2012

Video Production That Touches The Heart


While providing video production services to our clients, sometimes we just have to say, “we love what we do!” Although producing effective corporate video productions can be very gratifying, every so often we are privileged to work on a project that truly touches our hearts. Our recent Fire Squirts Video was one of those projects!

Recently, the Navoto, CA Fire Foundation approached us about producing a video to highlight the efforts & benefits of their foundation in order to spread awareness in their community and raise more money for their great cause.

The main focus of their video would be on their summer program for children called the Fire Squirts. The Fire Squirts program is collaborative community project that provides “at risk” children between the ages of 10 years and 14 years an experience of a lifetime. The program offers these children an opportunity to spend one week with local firefighters where they will learn first hand what it means to be part of a team, and earn trust, and gain courage as well as build self-esteem. In addition, they learn valuable life-saving skills such as C.P.R. and how to use a fire extinguisher. The experience exposes them to a world of endless possibilities. It provides them with an incentive to become productive members of society, as well as the opportunity to develop life-long friendships with positive role models in their community.



Our Production team, Trinity Media, Inc., spent the day covering a multitude of activities, including, fire hose races, team building activities, ladder climbs, fire safety and much more. Needless to say the kids seemed to have the time of their lives! We hope that our coverage will help the overall Foundation message and spread awareness to fund more amazing programs like the Fire Squirts!

To all the firefighters of the Navoto Fire Department, thank you for your great spirit, hospitality and motivation, as well as being positive role models in the lives of our local youth.

Go Fire Squirts!

Monday, February 13, 2012

On Demand Video Training in the Cloud…Wait What?


 We often hear about “The Cloud.” What is the cloud? Well, Wikipedia explains that “cloud computing" is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network (typically the Internet).”


Creating on demand video training courses is all the rage right now in Corporate America. Instead of relying on costly in-person training sessions, many companies are now extending their training base to a virtual global audience by delivering content through custom and comprehensive portal interfaces that live on the cloud. This “on-demand cloud delivery” is not only convenient and cost affective, but it can also be a revenue generating opportunity for companies looking to sell training for their products or services.

Many experienced video production companies are well versed in capturing and uploading content to the cloud and can often assist you in creating brand compliant interfaces to give a seamless look and feel. The cloud is as safe as it is convenient, offering many security settings for you to choose from.  

How is the cloud more cost affective you ask? By delivering content on the cloud you steer away from the manufacturing and delivering of content on platforms such as DVD’s. You can also eliminate storage fees for physical unsold merchandise by using e-commerce solutions as well.

Going forward, delivering content from the cloud allows for a large reach to a dispersed audience, easy accessibility, and a convenient storage archive all in a comprehensive on-demand delivery method.

So in conclusion, it seems as though nowadays’ you can get more from a cloud than just rain.

Wednesday, September 21, 2011

Corporate Messaging within the Beauty of Nature


Using video production as a platform to send your corporate message out to the masses via Facebook, YouTube, Twitter or the like is often a great idea.  Your video will represent your company values and objectives even when not present to convey your message. 


Below is a video that exemplifies how corporate messaging can be reached through a variety of topics. Whether is be through an executive address or through a story of the preservation and revitalization of our wildlife habitat; knowing your audience and overall messaging goal is key to your video's success.