Webcasting is Building Corporate Culture

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In a recent webcasting article by Kate Hutchinson, of Talk Point Blog she explains some key points to the usefulness of video webcasts for business. Kathy say’s “The usefulness of webcasts of milestone meetings is well documented; from investor calls, quarterly updates, sales briefings and emergency communications are all well conveyed via webcast.  There’s an immediacy to video communication from senior executives that conveys an element of immediacy and connection.  The down side of this kind of webcasting is that employees may come to equate executive communications strictly with facts and figures–or at worst, with the dissemination of bad news."

Consider the power of video webcasting to put forward a positive message from a senior executive.  It could be anything from a monthly birthday and workplace anniversary celebration to an impromptu “Ring the Bell” announcement when a significant piece of new business is closed.  Adding positive news to the corporate communications mix on a regular basis goes a long way towards building morale.  Many corporate communications efforts of this variety falter due to irregular scheduling. It’s important to identify some sort of recurring reason for a “Good News” webcast.”

The use of webcasting is such a cost effective and convenient way to compliment just about any business. Your company already has a webcasting network in place. If you and your fellow employees have internet access at your desk you have a webcasting network in place. Hiring a professional media company to handle the backbone details for your webcasts is recommended for purchasing bandwidth, trouble-shooting steaming connectivity, and supplying help desk services for those that may have problems login in to view the webcast. Professional’s webcasters can also build portal interfaces that are seen as the surrounding architecture for your webcast. Portals are typically themed and branding compliant.  Consider trying webcasting for your next important company-messaging event, I think you’ll agree “its another powerful and convenient method for corporate communication."

Article by Kate Hutchinson